Is vision and sight the same thing? No. Sight is what you see with your eyes open and vision is what you see when you close your eyes to imagine, dream and ponder what the future looks like. More specifically, I love the way Bill Hybels describes vision as “a picture of the future which makes it impossible to stay where you are.” This definition shows that vision is truly something in the future of how things could be.  Something that when you dream you can see what this desired future state looks like, feels like and it stirs your emotions to put fire in your belly to take action, to create momentum toward this vision.

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Vision motivates and drives you on and when you share your vision then it creates that same hunger in the team around you. As the leader, part of your role is to share where the business is heading and inspire the team, then the vision is amplified. When working in a team with alignment (where everyone is working together with a common purpose) it produces more than the sum of the individual parts. For example, two oxen are working together they can pull more than twice the weight of a single ox – collaboration breeds multiplication.

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Our vision at Advanced Accounting is to forge a stronger, better and more resilient business community with world class leaders running and growing preeminent businesses built on the power of the people inside these businesses. Our purpose is to help passionate business owners achieve their goals doing what they love. We achieve this by working out where you are going, establishing where you are right now and then journey with you to get there. We believe if we can help inspire and educate more business leaders to develop themselves, their team and their business, then this has an incredible impact on our communities.

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World class leaders build outstanding cultures inside the business they run which makes for a great work environment where people are more fulfilled, productive and energized. People enjoy working there and therefore are more upbeat and positive at home and in their personal lives. They have a higher level of self-confidence making them more capable in every area of life. Friendships are made inside the businesses and people feel supported and cared for, they bring the best of themselves to work every day.

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The better the business, the better the profits, the more the people get paid and the more jobs created inside that business. Stronger businesses contribute more to the economy to create new and higher paid jobs which results in many benefits, both financially and socially. Business can and should help solve the social issues in our communities through raising the standard of living, creating better working conditions, the creation of new jobs and ultimately more profitable businesses leveraging resources to invest back into the communities they serve.

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We help people realise their own vision, and by having a compelling vision for your business means you are not satisfied with the status quo and you need to make progress toward this vision. Progress means that you will need to change things, to change things means you need to innovate. A compelling vision magnifies innovation. What I mean when I talk about innovation is the process of improvement in any area of your business, not the invention of new technologies or something radical.

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Vision is not a goal but a desired future state. The future state we see is raising the standard of living through business leaders solving the challenges we face today. Business is hard, we know and experience this every day, and so helping business owners get through today for a brighter tomorrow is a big part of what we do.

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